Grounded Strategies

We Help You See Results

As a company, non-profit organization or an individual you have much to accomplish. Grounded Strategies is here to help you. We are engagement specialists and our passion is food and regional economic development. Our experience and extensive networks in the agrifood industry combined with online marketing expertise in both the food and tourism industries enable us to assist companies, industry organizations and government agencies get results.

Whether it is strategizing towards growing the food and natural health products industry or marketing a product, service or region, we have the experience to make it happen. Your success will help us meet our mission to elevate the importance of food and local economies in every aspect of our lives.

Individual Companies

Increase profits, reduce costs. Superior customer and employee relations

Associations & Collectives

Build memberships and collaborative marketing strategies

Government Agencies

Industry engagement, public engagement, partnership developement, business relevance



Social Media



Reach out and connect with the audience that is seeking you! We will help you hone your message, engage your audience and find your brand advocates.

Let's start the conversation!

Contact Us

  • “It was great to work with Debra and Gayle. Their Introduction to E-commerce seminar was very well run and I am confident that the attendees took away some good ‘food’ for thought.”

    Bob Hermanutz, Purdys Chocolatier - Presenter at Introduction to E-Commerce Seminar, March 1, 2016
  • “Debra is an “ideas” person … she comes up with all kinds of ingenious ideas to access resources towards solving problems that others have been working on for years.”

    Nico Human, CEO, BC Food Processors Association
  • I found Gayle Palas of Grounded Strategies to have a very creative and yet hands style when it came to mentoring my marketing staff at Zero Xeno. What I valued the most was that she was able to turn her creative ideas into a factual “How To” document that enabled my marketing team to implement her creative ideas. This allowed for the creative to be turned into the tangible which in in my opinion a very difficult thing to accomplish. My team walked away with a factual document of Gayle’s creative ideas that allowed us to implement a solid action plan. This is exactly what my team needed and I am very grateful to have had Gayle as a marketing mentor for Zero Xeno.

    Bonnie Penner President/Founder Zero Xeno
  • “Debra knows her way around government – local, provincial, national. Even better, she knows how business works! A true entrepreneur, Debra was instrumental in getting our mobile abattoir up and running – a first in Canada!”

    Lars Jorgenson, President, Gate to Plate Food Services Inc.
  • “Debra has an amazing ability to find solutions to roadblocks encountered while wading through bureaucracy … from concept to completion Debra has helped us tremendously with many projects. Examples include the 2010 Olympic Opportunity Pavilion at Grocery Showcase West – exposing our members to thousands of potential buyers, and Concept to Commerce – a series of workshops helping small companies access resources.”

    Candice Appleby, Executive Director, Small Scale Food Processor Association